The advert I have chosen to analyze is
Green Day’s advert for their single and ‘wake me up when the September ends’
and the album ‘American Idiot’. The red and black white and grey colours used
on the advert could be seen as a typical colour used for the punk rock genre.
The colours are also masculine and aggressive. This is important for them to
use on their advert as Green Day are in a very niche genre The red, white grey
and black colours stands out as they contrast and appeal to the target audience
as they are serious, depressing and could stand for uniqueness.
The image used on the advert shows the main
singer but give you a hint that it is part of a performance with the mic in
front of him. This is important to have in their advertising, as performance is
a main convention in the punk rock genre. The main singers face can be seen
clearly with his spikey gelled up hair and you can also see part of his
clothing, which looks like a military uniform which help keep up the punk rock
look. Make-up can also be seen on the main singers’ face which is a typical
convention used in the punk genre to show that they are unique compared to
other genres. The low angle shot on him makes him seem important as if people
look up to him. Normally punk rock bands would look angry and very intimidating
but this is not the case for Green Day’s advert, which may have been done to
appeal to a more mainstream audience.
The composition of the advert is laid out
neatly with the bands’ name and title of the single seen in the top left
corner. In the bottom half they have a list of singles also being released and
the album. The text in the top left hand corner is in white block capitals for
the band name ‘Green Day’ looks like paint but looks like its been slowly
wearing away giving a classic feel to the band as if they were trying to get
punk rock big again like in the 70’s/80’s. But the font for the single ‘wake me
up when September ends’ is in a unique font, looking like it has been scrawled in, maybe to show their rebellious
side. The font on the bottom half is again in block capitals but use red and
white to make the advert more exciting to look at. All of the fonts on the page
are san serif font. I feel this is used because Green Day don’t want to be seen
as sophisticated and want to keep an informal feel that is seen through the
genre. The album seen in the bottom right corner shows a
hand holding a grenade, which is shaped as a heart. This could be a political
reason fighting against war trying to show that they disagree with the war and
maybe the government altogether. This is something seen through the audience of
the genre and maybe why they decide to listen to this type of music. Also seen
in the bottom right corner is ‘Make Poverty History’ showing they care about people
less fortunate than them and want to help these people out any way they can, in
this case a charity. They also advertise a 7” picture disc vinyl, which was
most popular during the 70s/80s. Again this could have been released to bring
back the classic feel of the punk rock era when it was at its biggest.
Post by:
Josh Shea
Post by:
Josh Shea
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