SURVEY

To find out some information about our target audience we conducted a survey to get an idea on what our audiences' interests are. We asked questions about age, gender, music interests and also what they like to see in a music video. Below we compiled a mood bored showing some images signifying what answers we got from our survey.

We created this mood bored just as a general outline showing what the main responses were from our survey. 75% of the people that participated in our survey were male and this explains why our mood board represents the male symbol as bigger to visually show the size of the responses. 90% of responses were from 17-18 years old as that is the age range of our class but we have a few from people of 30+. Over half of the participants said that they have a preference for performance music videos over any other type and this good to know from our point of view as performance is something that we initially think we want to do. The majority of the participants that claimed they like performance videos mainly listen to rock/indie rock. Performance is something that is in rock videos and for us this response isn't surprising. We created a section in our survey where everyone could list their top 3 favourite/most memorable music videos so we could get the names and watch them our self's and work out a pattern in all of the videos to see what is similar and what has led them to list the certain 3. 60% of the responses claimed that they preferred music videos with lots of lighting effects and other types of VFX. We think the fact that most of our participants were 17-18 may have had an effect on this response as they have been brought up in an age of outstanding special effect capabilities so they have just gotten used to them being there in our eyes. In an age where the film industry is dominated by massive blockbuster films that are packed full of special effects this is no surprise. The main response to the question asking how many videos people watch a week was a massively high 7+ which is the highest option we provided. This once again, due to the age we live in, is not surprising. The access that people have to videos on youtube and vevo is very easy these days so people just use this as there main source for music and music videos. Why pay for a song when you can listen to it for free on youtube legally. The main response for where people watch videos was quite close between iTunes, vevo and youtube. Surprisingly TV was a rather low response for where consumers watch music videos.

 

Post By:

Josh Barrett

Josh Shea

Metehan Hizli