In this music video Justin Timberlake is being represented as a classy music artist with a sense of showmanship about him and this is because the target audience for his music video is aimed at teens/young adult. The image of the artist is constructed as a classy man but with a showmanship edge to him quite someone like Elvis who entertains the crowd with his entertaining dance moves but also accompanies the choreographed dance with catchy music. There are some elements in his songs which are typical to the Jazz genre of music videos and these elements are seen in the Suit and Tie video. An example of one of these elements would be having a catwalk as a stage for the main musician to sing on meanwhile having a brass band behind the musician performing the tune of the song. The musician in the centre of the catwalk is also stereotypical to have a stand up microphone. We see this as counter typical in modern day music videos but as Justin Timberlake is trying to replicate an old styled era performance music video it in typical in this genre.
The clothes in the music video worn by Justin Timberlake are a tuxedo with a bow tie he is trying to amplify the message that he has moved on from his old self which was a young teen girl sensation and he is now trying to give the image that he is a more modern and classy artist and not a poster on young girls bedroom walls artist anymore as he wants to be taken more seriously be people that listen to his music.
Andrew Goodwin’s theory says that all music videos have a relationship with the Lyrics and Vocals and in this music video the relationship between the lyrics and the visuals is amplifying the title of the song Suit and Tie because the whole video is revolving around the concept of a simple dress code which is a suit and tie and the areas shown in the video e.g Jazz bar which is a very formal area which you are only allowed entry if you are wearing a suit. The relationship between the music and the visuals is that the music is generally slow paced so the editing between each shot is slow paced an it doesn't switch from camera shot to camera shot and this progresses throughout the song as it does not increase in pace throughout the music video although towards the end of the song it slows down incredibly and shots increase in length on the screen. He says in the song ‘Baby got fixed up to the nines’ meaning that a woman has gone ‘the whole nine yards’ which is a term when someone has gone all out on something and he is quoting here that a woman has gone the whole nine yards to look nice and to impress the gentlemen. The overall representation of women in this song is stereotypical as he mentions that women are meant to dress nice and impress people (objectifying women and making them eye candy for men to look at). This also links to Andrew Goodwin’s theory of notion of looking which is making women look voyeuristic (objectifying them) forcing you to look at them in the music video and they are going to be centred throughout the video to draw your eye attention.
Concluding this textual analysis, camerawork in this music video has played a big part on marketing Justin Timberlake throughout the shots used to portray him, he is shown as a singer with a showmanship edge to him to entertain his audiences through his choreographed dance work as well as his music we see his dancing skill and this markets him more to his audience as a multi talented Singer and Dancer.
Post By:
Metehan Hizli
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